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Expand Your Brand
Welcome and Course Resources
Note-taking guide
Introduction to Teacherpreneur Branding
My journey as a teacherpreneur and establishing my brand (3:43)
How to figure out your brand's core values and create a vision for your business (8:11)
The 7 possible paths to teacherpreneur success (8:52)
Determine your path to success and stay true to your brand's values (2:33)
Session 1: Position Yourself as an Expert In Your Niche
Find your niche and build a tribe of like-minded educators (4:49)
Establish your brand's authority within your niche (4:17)
Session 2: Design Your Website as an Online Resume and Teacher Resource
How an ever-evolving website can document your education journey (6:05)
Why blogging is NOT dead (3:45)
How your blog readership is changing (6:24)
Establish credibility on your website and create evergreen content (4:12)
Create "sticky" blog posts and keep readers on your site (3:43)
How to figure out blog topics and tie products into your posts (7:56)
How to use your blog to test out product ideas (3:13)
Session 3: Create Sales Funnels with Social Media and Email Lists
Why you need an email list (4:49)
Simplify your email list content with autoresponders and use opt-in offers (3:37)
Use separate auto-responders and email lists to create sales funnels (5:32)
Use social media to draw people to sales funnels + discover email list best practices (5:13)
Session 4: Offer Unique Free Resources That Increase Authority and Sales
Avoid "freebie overload" and be intentional about free resource creation (8:00)
How to become known for creating unique free resources for your niche (7:24)
Make wise decisions about your marketing techniques and collaborations with other brands (10:47)
Use audio and video to connect with your tribe (2:53)
Use speaking events, conferences, and PD to connect with your tribe (2:54)
Session 5: Extend Your Best Sellers Into Additional Products and Services
The Pareto Principle / ROI / upselling (5:00)
Triple your earnings on a product's sales with 10 hours of work (2:50)
Think big: stay on the cutting edge and create for school/district licenses (2:56)
Use teacher-to-teacher consulting to serve your tribe and increase product value (3:10)
Use books and eBooks to sell products and services (3:51)
Closing Thoughts and Next Steps
3 steps for expanding your brand starting today (3:13)
Create "sticky" blog posts and keep readers on your site
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